The Outsider: Albert M. Greenfield and the Reinvention of Philadelphia

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The Outsider: Albert M. Greenfield and the Reinvention of Philadelphia

presented by Dan Rottenberg

From his base in Philadelphia, the combative Russian-Jewish immigrant Albert M. Greenfield (1887-1967) built an East Coast business empire that encompassed real estate, department stores (including Bonwit Teller and Tiffany’s), and hotels (the Ben Franklin and the Bellevue-Stratford), as well as banks, newspapers, transportation companies, and even the Loft Candy Corporation. In the process, he changed the face of Philadelphia and built alliances with Catholics, Blacks, and women to challenge the city’s entrenched male Protestant business establishment.


Journalist Dan Rottenberg has been the chief editor of seven publications, most recently Broad Street Review, an independent cultural arts website he launched in December 2005 and edited until January 2014. He is also the author of 11 books, most recently The Outsider: Albert M. Greenfield and the Fall of the Protestant Establishment, published in Fall 2014 by Temple University Press.


$15 | General Admission

$10 | Alliance Member 

Free | Students*

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